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The tobacco industry went into overdrive to undermine the proposed legislation, funding aggressive campaigns and presenting unfounded arguments in parliament which was just another indication that plain packaging would work

Medium-term analyses highlighted personalized web (RR 1.94, 95% CI 1.392.71), personalized app (RR 2.17, 95% CI 1.473.19) and SMS (RR 1.57, 95% CI 1.241.99) interventions with maintained efficacy

In China, about 3 million cigarettes are smoked every minute, and in a year that number exponentially increases to 1.7 trillion. A trillion cigarettes in a year, just in China

"By any standard, this would be considered a very, very successful public health intervention," said study author David Levy