Kolb Bonita (Lycoming College Usa) - Marketing Strategy For The Creative And Cultural Industries - Paperback Exercise & Workout Books Barcode: 5054429156867

Barcode: 5054429156867

186 Illustrations (186 In Full Color)

I devoured it in one sitting

Description: A large amount of foreign direct investment (FDI) has been poured into Africa in recent decades and these investments can come with adverse effects on the environment human rights and development

Kolb Bonita (Lycoming College Usa) - Marketing Strategy For The Creative And Cultural Industries - Paperback Exercise & Workout Books Barcode: 5054429156867Binding: Paperback Description: Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author an experienced cultural marketing