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Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads Business Insider The Cigarette of Distinction The Center for the Study of Tobacco and Society Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share A brand didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a cigarette for women, positioned around elegance and

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