cigarettes marketed to women 8 x 10 Photo Print Nico Time Expectant Mothers Crave Vintage Old Advertising Campaign Ad In 1955, Marlboro was dying
In 1955, Marlboro was dying with just 1% market share, 0 growth and known as a women's cigarette. 24 months later? Sales were up 3000%. All because Leo Burnett (the ad legend Philip Morris: How Virginia Slims Targeted Women to Sell Cigarettes by Maggie Polk Medium The Politics of Puffing St Paul's Girls' School Mass Marketing Begins
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