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Customization Users can customize their experience, whether through shisha blends or vape settings

Advertising Mediums and Techniques Exploiting a panorama of advertising mediums from print to broadcast tobacco conglomerates fashioned a perception of smoking as chic, rebellious, and even healthful at times, through strategic, pervasive, and often deceptive promotional endeavors, crafting an intricate, often misinformative tapestry that entwined smoking with cultural and individual identities

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Cigarette volumes are estimated to have declined by about 2% during the quarter, over a year ago, according to Motilal Oswal Securities Research