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While the overall number of smokers in the US continues to trend downward, the percentage of them who smoke menthols has risen from 30.5% in 2005 to 43% in 2020, according to The Wall Street Journal

The brand's warning label states the product is not intended for use by "minors, women who are pregnant or breastfeeding, or persons with or at risk of heart disease or high blood pressure." "If you do not currently use nicotine, ZYN is not for you," the brand's website declares

It will be priced at parity across the market, he said, but the company has also identified some markets where they will price it below the Winston line by about 15 cents