Blakey Paul (University Of Worcester Uk) - Digital Sport Marketing Concepts Cases And Conversations - Paperback Living & Working Abroad presenting opportunities for thoughtful conversations

Blakey Paul (University Of Worcester Uk) - Digital Sport Marketing Concepts Cases And Conversations - Paperback Living & Working Abroad presenting opportunities for thoughtful conversationsBinding: Paperback Description: Digital sport marketing is a new dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing focusing on key issues emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across

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