Gronroos Christian (Swedish School Of Economics Helsinki) - Service Management And Marketing Managing The Service Profit Logic - Paperback Comic Book & Cartoon Art Most studies of decision making

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Gronroos Christian (Swedish School Of Economics Helsinki) - Service Management And Marketing Managing The Service Profit Logic - Paperback Comic Book & Cartoon Art Most studies of decision makingBinding: Paperback Description: * This text examines why managing the marketing function has become a responsibility for top level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone. Title: Service Management And Marketing Managing The Service Profit Logic Author(s): Gronroos Christian (Swedish School Of Economics Helsinki) Publisher: John