Cooper Graham - Managing Marketing - Paperback Conservation Of Wildlife & Habitats Barcode: 196588557613

Barcode: 196588557613

2-Color Illustrations

Which of two antiviral drugs does the most to save people infected with Ebola virus

This item's title is: Happiness Bastards

Cooper Graham - Managing Marketing - Paperback Conservation Of Wildlife & Habitats Barcode: 196588557613Binding: Paperback Description: The newly qualified manager may well be equipped with the skills of the What of marketing and management but not know the How. The practicing marketer is well served with guides on strategy mainly of the four minute plan variety but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity