O'donnell Aoife (Griffith College Ireland) - Public Relations And Communications From Theory To Practice - Paperback Funding Of Education & Student Finance Series: State of the Art

Series: State of the Art in Business Research

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O'donnell Aoife (Griffith College Ireland) - Public Relations And Communications From Theory To Practice - Paperback Funding Of Education & Student Finance Series: State of the ArtBinding: Paperback Description: This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry. The book takes the reader on a journey from the theory and origins of PR through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common