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What Strategy Is 2000200045724 if you’re looking to makeHave you ever truly asked yourself: What is strategy? Not whats our strategybut the deeper, more recalcitrant question: what is strategy itself? Should you dare to ask it, you will find no singular reply awaiting you. Instead, the stage is crowded: five forces, blue oceans, bad strategies, and well intended frameworks, all speaking at once. From Porter to Rumelt, from business school to battlefield, the cacophony persists. Each voice claims truth. Few