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Bauer Martin W. (London School Of Economics And Political Science) - The Psychology Of Social Influence Modes And Modalities Of Shifting Common Sense - Paperback Conscious This book provides an excellentBinding: Paperback Description: This volume brings together the full range of modalities of social influence from crowding leadership and norm formation to resistance and mass mediation to set out a challenge and response 'cyclone model. The authors use real world examples to ground this model and review each modality of social influence in depth. A 'periodic table of social influence is constructed that characterises and compares exercises of