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According to data from AC Nielsen, Sterling has a 44% share in the cheap brand tobacco sector and has retail sales of an excess of 261 million

Convenient shops and bars sell cigarettes that are very expensive

Has the applicant demonstrated that the following statement in their proposed modified risk labeling and advertising is true: Scientific studies have shown that switching completely from cigarettes to the IQOS system can reduce the risks of tobacco-related diseases.

Market Segmentation by Price Tier Premium Brands Benson & Hedges Dunhill Target: higher-income, urban adult smokers Mid-Tier / Mainstream Brands Rothmans Pall Mall Target: mass urban and peri-urban consumers Economy / Low-Price Brands Yes Aspen London Target: price-sensitive consumers and informal retail buyers Distribution Channels for Cigarettes in Nigeria Cigarette distribution in Nigeria relies heavily on informal and semi-formal channels , including: Open markets and kiosks Street vendors and hawkers Neighborhood provision stores Motor parks and nightlife locations Bars, clubs, and hospitality outlets Modern trade and supermarkets account for a relatively small share of total cigarette sales