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Previous Slide Next Slide E-cigarette sales rise Led by Reynolds Vuse and San Francisco-based Pax Labs Juul products, the e-cigarette category saw a 28.4% increase in dollar sales and an 18.1% increase in volume, according to Nielsen data

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Younger adults are especially likely to prefer fruit flavours (73% of 18-34 year olds, compared with 41% of those aged 55+)

PMI's Platform One almost certainly will fall within the language of the MSA, since that agreement negotiated between state AGs and the tobacco industry in 1998 covers anything wrapped in paper containing tobacco and Platform One will use tobacco-filled paper cartridges