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If you have to choose between doing too much and not enough, do too much

Ive been working on a new book lately, a semi-fictional autobiography that follows Monica, my cousin Bennington and me through the years and our contentious relationship with the humans we must share this earth with

He also describes the concerted disinformation campaigns these companies waged for more than half a century simultaneously obfuscating scientific evidence and spreading the belief that since everyone knew cigarettes were dangerous at some level, smoking was essentially an issue of personal choice and responsibility rather than a corporate one

They know it is bad for them, but if we can teach them the specific risks of smoking, we believe it will stick in their heads and have a bigger impact in the long-term. The key is to find a way such as the graphic images in this study to arouse peoples emotions