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"They have spent a lot of time building up their branding and know how influential it is on people's perceptions and experience of the product." The researchers investigated the impact of the new one-colour packets dominated by vivid health warnings by conducting group discussions with smokers before and after plain packaging was implemented in 2012

Avoid smoking in indoor spaces, around children, or near non-smokers, and always manage your ash and cigarette butts properly

What's really in your smoke To make this more tangible: What actually happens while you smoke

In India, this curiosity is even stronger due to cultural acceptance of herbal remedies and natural wellness trends