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PMI and BAT Plan Joint Cigarette Production Across Europe Tobacco Asia British American Tobacco Uniguest Case Study British American Tobacco: Promoting Innovation and Integrity for a Smokeless Future BrandSensitize Strategic Brand Evaluation & Marketing Advisory British American Tobacco (BAT) said on Monday it plans to reduce its workforce by about 20%, as it pushes ahead with an AI driven transformation programme to cut costs and bolster profits amid
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