path tobacco study Population Assessment of and Health (PATH) - Data, History, and Available Resources Population Assessment of Tobacco and

National Center for Advancing Translational Sciences

Smoking, health-related quality of life and economic evaluation

Through extensive research, they found three aspects of how many teenagers wanted to be seen by their peers: #1 Many teens want to be seen as cool and rebellious This was something the tobacco industry already understood about their audience, and had been tapping into this particular aspirational identity in their ads for decades And it wasnt just in tobacco marketing that this identity was reinforced

I'm sure there's a point of diminishing returns, either in quantity, or quality, but these studies are trying to be practical