ugliest color cigarette packages In 2012, the Australian government worked with researchers to find the least appealing for packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy Effective Packaging Design: Do Dark
Effective Packaging Design: Do Dark Market Branding Restrictions Really Have an Impact? How do Brands React? Square44 In Defense of Pantone 448 C In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C New Cigarette Packs Show the Power of Color Psychology in Product Packaging HunterLab (EN)
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