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Its simply a warning that cannot be ignored For someone (on) a smoke break, that warning is going to be there for the entire five minutes. For now, packs will contain the following six bilingual warnings: Poison in every puff, Cigarettes damage your organs, Cigarettes cause cancer, Tobacco smoke harms children, Cigarettes cause impotence and Cigarettes cause leukemia. These will be rotated for another set of six warnings every two years, according to Health Canada, keeping the messages impactful, noticeable and memorable. They will be displayed directly on individual cigarettes, little cigars that have tipping paper and tubes. Individually labelled smokes are already appearing in stores as cigarette companies and manufacturers make the transition, Cunningham explained

Norton, 1991), 20811

The remaining space is available for branding, but the law allows member states to impose plain packaging rules when justified on grounds of public health, are proportionate and do not lead to hidden barriers to trade between member states

Tambe, A