In 1953, L&M followed with a miracle tip and Philip Morris advertised its di-ethylene glycol (Di-Gl) filter cigarette as the cigarette that takes the FEAR out of smoking. In the next two years, Marlboro was re-released as a filter cigarette which targeted men (it had previously been a cigarette targeting women, with a beauty tip to protect the lips), and Winston was introduced with a hefty advertising budget of $15 million
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Marlboros extension into the e-cigarettes sector when many other tobacco brands were slow to extend their ranges into this burgeoning area was highlighted as evidence of the US companys market power
