australia tobacco plain packaging In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C WTO backs Australia over plain
WTO backs Australia over plain cigarette packets Australia Court orders cigarettes to be sold in plain packs In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy Australia Becomes the First Nation to Approve "Plain Packaging" Laws
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